Macs, Disney and Wild Hogs
I’ve recently watched the movie “Wild Hogs” and got a little bit astonished about how often Apple MacBooks appear in the movie. At one scene you can see clearly that Dudley, one of the characters shows an Apple logo tattooed on his right arm. I mean, c’mon, that’s a lot of free publicity for Apple to be just a minor coincidence. The connection is pretty simple though : Steve Jobs, current CEO of Apple run Pixar Company until it got in the hands of Walt Disney Company, the company that made “Wild Hogs”. This is not the only movie that makes so much hidden advertising for Apple and other known brands and will not be the last one to do it. People will eventually get used with this kind of tricky advertising and might understand in a negative way this kind of publicity. It is not a normal thing to break the border between advertising time and viewing just the movie.
